Followers of this blog KNOW I called this, many moons ago. Going after the over 50 population is something more people should be doing. They are aging quickly and there are damn lot of them. This is GREAT line of products and there is some good information in this article. Check it out.
Assaf Want, who founded Sabi came from a high tech company and wanted to go low tech, and thus Sabi was born.
5 Innovation Lessons From A Breakthrough Brand Aimed At Aging Americans | Co.Design.
