
I hate McDonald’s. Okay, hate is a very strong word. But I don’t eat there, I distinctly dislike the smell of their food. And no their fries are no good. BUT what is dope, is this instillation. It opens over the course of the morning- from solid egg to open egg. Egg stays open from 6-10:30am and then shuts again. Just like Mc’D's breakfast. Brilliant! This is in Chicago, made ad agency Leo Burnett.
This reminds me of the ‘Fresh Donuts’ sign of Krispy Kreme. When ppl saw that light go on, they lined up for miles. Idk if this will have the same effect, but it’s dope nonetheless.
McDonald’s Cracking Breakfast Billboard – My Modern Metropolis.
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